Safe Waze

The informative driving app that gets you to your destination the fastest is introducing their new feature.

OVERVIEW

Waze is all about contributing to the 'common good' out there on the road. By connecting drivers to one another, we help people create local driving communities that work together to improve the quality of everyone's daily driving.

CLIENT

Role & Duration

Strategist 
Research , Strategy, Concept Ideation, UX/UI    

January- March 2019

Team:
Cara Cannone

CHALLENGE

Connect an audience of your choosing to a product or service from a global brand in a way that wasn't possible three years ago.

OUR STRATEGY

10,874 people were killed by drunk drivers. Driving while intoxicated poses a serious danger to not only the drunk driver but to all drivers on the road. By using Waze we were able to add a new feature and focus to their mission. Waze helps drivers avoid the frustration of sitting in traffic, cluing them in to a police trap or shaving five minutes off of their regular commute by showing them new routes they never even knew about. After brainstorming and much research, my parter and I created Safe Waze. This is an extension for the app, Waze, to help its users avoid crashes with intoxicated drivers.
By using Google’s motion sensor radar, Safe Waze detects a person’s movements and recognizes the signs of an impaired driver.

Other Projects

See you later.. Thanks for visiting!