Trader Joe’s + Wellness & Nutrition
A microsite created to help you improve your nutrition and mental health.
Research , Strategy, Concept Ideation, UX/UI
Lauren Padula- XD
Anika Grube- Research Julian Catasus y Brueggemann- Prototyping
Sketch, Invision, Adobe After Effects, Adobe Illustrator
Diet is playing an increasingly important role in the mental health and well-being of individuals in westernized societies. Based on your lifestyle Trader Joe’s wants to help you to improve your nutrition and your overall well-mental-being by using Nutritional Psychology.
This project was to define a content marketing strategy for Trader Joes and its execution, which includes content development and UI/UX design.
Trader Joe’s is known as a small locally source food chain that focuses on food and we want to separate it from its competitors
Food and the appropriate daily nutrients greatly impacts our health. Not just in a physical manner, but also in a mental matter. Based on your personality and lifestyle Trader Joe’s wants to help you to improve your nutrition and your overall well-mental-being.
Trader Joes will use nutritional psychology to bring awareness to the relationship of how nutrients affect mood and behavior.
Amanda, 25 Executive Assistant
Amanda is an executive assistant that lives with her cat and 2 roommates in Queens. She enjoys good coffee and doing crossfit on the weekends. She loves going to music venues and finding new artists to listen too.
Goals- Find balance with her schedule and personal life.
Needs- Natural ways to deal with her mental stress.
Motivations- To enjoy life and be successful. Experience great music shows and seeing her favorite musicians perform.
Frustrations- Slow people and bad coffee. Terrible music venues and wasting time.
Please note: This classroom project was created for the course “CT300 Typography for Digital Content Design”. This is purely for educational purposes and I do not claim any textual information and/or photos.