This bAR sAVES LIVES

 

ROLE

Concept Ideation, Production, Art Direction

TEAM

Lauren Padula
Marisa Mordini

TOOLS USED

Adobe After Effects, Adobe Illustrator, Adobe Photoshop

OVERVIEW

People are not aware that with every bar you purchase, an entire meal is donated to a child in need. A digital campaign was created to connect the customer to the children in need when purchasing a bar.

THE CHALLENGE

To make socially conscience 21 -30 year olds millennials aware of This Bar Saves Lives.

 

 

How it works

When you purchase a bar every bar will have a name on it of the child you saved. You can open up your snapchat and scan the bar. After scanning the bar an option will pop up on your screen to open a link to a video. This video would be a story about the name of the child you saved on your bar.

 
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Advertisements

We wanted to continue the message and let customers know who they would be helping.

Infographic

A infographic was created to teach people more about malnutrition as well as introduce This Bar Saves Lives message to promote their mission.

Tools used

Adobe After Effects

Please note: This classroom project was created for the course “AD381 Creative Principles”.  This is purely for educational purposes and I do not claim any textual information and/or photos.