This bAR sAVES LIVES
Concept Ideation, Production, Art Direction
Adobe After Effects, Adobe Illustrator, Adobe Photoshop
People are not aware that with every bar you purchase, an entire meal is donated to a child in need. A digital campaign was created to connect the customer to the children in need when purchasing a bar.
To make socially conscience 21 -30 year olds millennials aware of This Bar Saves Lives.
How it works
When you purchase a bar every bar will have a name on it of the child you saved. You can open up your snapchat and scan the bar. After scanning the bar an option will pop up on your screen to open a link to a video. This video would be a story about the name of the child you saved on your bar.
We wanted to continue the message and let customers know who they would be helping.
A infographic was created to teach people more about malnutrition as well as introduce This Bar Saves Lives message to promote their mission.
Adobe After Effects
Please note: This classroom project was created for the course “AD381 Creative Principles”. This is purely for educational purposes and I do not claim any textual information and/or photos.