Safe Waze

 

ROLE

Research, Concept Ideation, Production, Art Direction

TEAM

Lauren Padula
Cara Cannone

TOOLS USED

Adobe After Effects, Adobe Illustrator

OVERVIEW

Waze is all about contributing to the 'common good' out there on the road. We wanted to help Waze use its platform to solve a common fear for drivers on the road. We wanted to help make the road safer and help prevent drunk driving accidents.

THE CHALLENGE

Connect an audience of your choosing to a product or service from a global brand in a way that wasn't possible three years ago.